OVERVIEW

San Realtor – is a GTA based realtor specializing in Luxury listings. San recently started a family and wanted an easy way to gain clients without having to spend valuable time doorknocking. San didn’t have an online presence and needed help and direction with how to market his services. This is where Trend Social stepped in to help.

Skills

Branding, Social Media Management, Content Marketing, Digital Advertising, Graphic Design, Photography, Videography, Website Design/ Development

CHALLENGES

● No online presence

● No Branding

● Navigate the sea of sameness (lots of realtors putting out similar content to each other – we needed to help San stand out)

● The need for custom functions on his website (MLS listings readily and automatically updated and available for his clients)

SOLUTIONS

The team at Trend Social started by creating a brand strategy that would position San as the thought leader in his industry. Trend Social also created a Sales Funnel as well as a lead generator for San to help increase his overall sales. San being very knowledgeable about his industry and comfortable in front of the camera – Trend Social also used his strengths to create video and graphic content that sets him up as the most knowledgeable realtor within his target market. With an omni-channel approach (utilizing all major social channels) – San has been able to connect and engage with many of his followers – who ultimately became clients!

● Branding Strategy (Logo, Brand Guidelines, Branding Package, Voice & Tone, Demographic Research, etc.)

● Website Development with IDX/MLS integration

● Content Marketing

● Social Media Management (Instagram, Facebook, LinkedIn)

● Photography & Videography

● Realestate Photography & Videography

RESULTS

Utilizing a well thought out digital marketing strategy, Trend Social was able to grow San’s social media presence by over 600% within the first 3 months of his marketing efforts. Furthermore, San regularly gets 5 new leads on a weekly basis. Through these leads San has been able to increase his revenue by over 50% leading to an amazing ROI.

● Increased brand presence

● Increased number of monthly sales through high quality leads

● Increase in brand discovery

● Known as the thought leader in his industry