iShop Jewellery pushes the boundaries of custom jewellery, by utilizing state of the art laser technology and unique intricate designs that keep their clients coming back for more.

The founders of iShop have been in the jewellery industry for many years and have solidified themselves as leaders of quality custom jewellery.

They then set out to grow their business and brand online by incorporating e-commerce and social media.


Branding, Website, E-Commerce Strategy, Social Media, Content Creation


● Lack of brand awareness in a competitive marketplace

● Limited product knowledge

● Low-quality e-commerce site

● The need for custom functions on the website


The team at Trend Social started by creating a brand strategy that would position iShop Jewellery as the leader in its industry. Once Trend Social identified iShop’s needs, the team went to work strategically, building a brand that would immediately garner prospective clients’ attention.

Branding Strategy
(Logo, Voice & Tone, Demographic Research etc.)

● E-commerce Website Creation

● Content Marketing

● Social Media Management


Sales increased by over 300% within a short period – through social media referrals and e-commerce sales. Combined with a Valentine’s Day campaign that generated a hefty increase in website landing page views and social media page impressions.

● Increased brand presence online

● Increased number of monthly sales

● Increase in brand discovery